Your task is the following: Work for this assignment must

Your task is the following:
Work for this assignment must be conducted individually and its preparation and planning must commence early. Each student needs to identify a real organization and product to promote. You must then prepare a Marketing Communications Plan for that organization.
Depending on the company you choose, you may have access to extensive information such as the company’s marketing strategy through the company website and, possibly, annual reports and accounts. You may need to make assumptions, but these should be based on full and sensible analysis of existing material such as advertising campaigns, case studies, journal articles and other media coverage.