The segmentation analysis identifies four key behaviourally-based segments and raises the possibility of intervention strategies that could usefully supplement those currently in use. The segmentation analysis also illustrates the possibility for greater partnership collaboration in order to effectively reach the members of each segment where sub-optimum sun protective behaviours actually occur
1.How well do their aims and objectives overlap with the partnership and with other partners?
2.What specific involvement do they have or do you want them to have?
3.Level of responsibility within organisation
4.Support senior management within organisation
5.What data/information are they able to provide?
6.What resources are they able to provide?
7.Are there any potential ethical issues? If so how should they be evaluated/resolved?
8.How successful has previous activity with the partner been?
9.What problems have been encountered? Are these likely to recur? If so how significant is this to the future success of the partnership?
10.How is co-ordination/control to be decided and agreed?
11.How are problems to be resolved
12.How is success to be measured and by whom?
13.How flexible and adaptable are they likely to be if unexpected issues arise?
14.What contingency plans are needed in case of problems?
The segmentation analysis identifies four key behaviourally-based segments and raises
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