The Marketing Mix and Effect of Dyson’s Environmental and Ethical Concerns in the UK
The marketing plan a business uses determines whether it succeeds or fails in the market. Because of this, it is essential for the marketing team to make sure the company has the best strategy possible that not only sells the company’s goods or services but also offers value for customers. The second goal is the most crucial since it affects how the business performs in the market (Meayar 2018). Customers are the source of revenue for businesses. Therefore, it is crucial that their processes are created to satisfy the needs of the customers. The marketing mix reflects customer preferences as well as the product, which is why it is not only about the product. The business should also think about how ethical and environmental issues affect its operations. One company that has dealt with these issues is Dyson, and how well it handles them will decide how successful it is in the UK market.
The Dyson marketing mix
James Dyson established the technology company Dyson Ltd. in the UK in 1991. The business is focused on producing home appliances, such as vacuum cleaners, fans, dryers, and heaters (High, 2014). The company makes its items both domestically and abroad. The company’s group of competent professionals markets and sells the goods via merchants in the UK and abroad. To reach more customers, the business has also embraced internet marketing (Bacon, 2016). Dyson is dedicated to its clients, and the management team searches for fresh approaches to please this significant stakeholder group. Dyson, for instance, emphasizes addressing client wants with the slogan “Dyson: Solving Customer Problems in Ways They Never Imagined” (Kotler & Armstrong 2016, p. 87).