The assignment requires you to put together an international marketing

The assignment requires you to put together an international marketing plan for the launch of an electric / hybrid car by a French auto manufacturer in the Russian market. You should use at least 6 of the guidelines outlined below in your answer:

• Prioritize the reactive and proactive motives for exporting this product abroad and discuss the most critical barriers to the process of exporting?

• Examine the company’s international competitiveness at the macro, meso and micro levels. What are the characteristics of the bench marking program needed to measure performance, key success factors and core competences against competitors?

• What economic and political barriers would impact the export of cars to Russia?

• What influence would culture have on the international marketing strategy? Use the models of Hofstede and Hall as points of reference?

• What type of market entry modes should the French car manufacturer consider? Explain your reasons?

• What would be the limitations of acquisition as an entry strategy?

• Describe the International Product Lifecycle and its implications for the electric / hybrid car models?
• Explain how exchange rates and inflation may affect the way you price the product?

• Explain how personal selling may differ in the Russia from how it is used in France?

• What type of international marketing controls will the company require?

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