- Subaru has not announced pricing for the 2024 Impreza. We expect a starting price in the low $20,000 range.
- The 2024 Impreza is all new, but most trims use the same 152-horsepower engine as the current model.
- It will only be available as a hatchback.
Subaru tips its hat on slalom when everyone else sways—yet being a quirk works in favor of the Japanese automaker, which has carved out a niche for itself when everyone else is trying to be all things to everyone.
So perhaps it’s fitting that, in a world where so many automakers have cut small hatchbacks from their lineups in favor of sedans, Subaru has ousted its small sedan in favor of a hatchback.
Subaru used the Los Angeles Auto Show today to unveil the all-new 2024 Impreza subcompact. It will only be offered in a 5-door configuration.
The Impreza in a lot of sales today is good, but few stand out in the realm of compact cars that are all that good. It’s the vehicle’s standard all-wheel drive (AWD), which makes it a great option where the snow spreads. But its diminutive 152-horsepower engine and slightly outdated cabin send many buyers looking to the Honda Civic or Toyota Corolla instead.
For 2024, Subaru will try to change their mind with updated styling and the option of more power.
Restrained look outside, new technology inside
The all-new Impreza wears a simple design. It shares straightforward DNA with the off-road wagons that make up much of Subaru’s lineup, such as the Outback and Crosstrek. The family shield grille is hexagonal here, with character lines running back across the bonnet from its upper corners.
The roofline slopes towards the tailgate, and slight shoulder bulges characterize the rear fenders. However, the appearance lacks any really distinguishing features.
Inside, the technology update is the biggest news. The Impreza is now available with an 11.6-inch image-mounted central touchscreen. Wireless Apple CarPlay and Android Auto are standard. The system is able to receive updates over the air.
Subaru says the seats are a new, more supportive design. They also claim the cabin is quieter thanks to “concentrated efforts to reduce sounds within certain frequency ranges.”
Optional power upgrade, more solid structure
Critics have found the current Impreza to be underpowered and much less powerful than its competitor. That won’t change for every buyer – the base and Sport models are powered by the same 152-hp 2.0-liter four-cylinder boxer engine.
But the return of the sporty RS model brings with it a more powerful engine. Impreza RS models get a 2.5-liter boxer engine that delivers a most competitive 182 horsepower and 178 lb-ft of torque.
All Impreza models use the same continuously variable transmission (CVT). Sport and RS trims get a manual mode that lets you use the paddle shifters to work through eight simulated gears.
And, of course, it’s AWD. This is still a Subaru. The chassis is 10% stiffer, which makes for crisper handling.
EyeSight with pedestrian detection
Subaru’s EyeSight suite includes automatic emergency braking and lane keeping assist driver assistance features. Subaru says the latest version can now identify bikes and pedestrians at intersections sooner and, when necessary, alert the driver and use the brakes to avoid collisions.
Automatic emergency steering is included on models equipped with the safety technologies, blind spot detection with lane keep assist and rear cross traffic alert. A rear seat reminder is now included in every Impreza.
The compact car segment has seen some great entrants in recent years. Redesigned for 2022, the Honda Civic brings a new level of refinement. The Hyundai Elantra offers assertive styling, a 10-year powertrain warranty, and three years of free maintenance. It’s a tough field to make an impact in.
The 2024 Impreza will stand out from the field with its hatchback look and standard all-wheel drive. But it’s still a bit underpowered compared to the class leaders unless you go for the RS.
Can Subaru attract more shoppers with this collection? We’ll need to get behind the wheel to find out. We look forward to bringing you driving impressions soon.