Question Case: Real Marketing 7.1 – Dunkin’ Donuts: Targeting the

Case: Real Marketing 7.1 – Dunkin’ Donuts: Targeting the Average Joe (Kotler and Armstrong. (2016) Principles of Marketing, Global edition…p.227-228 – accessible via Dawson era)
The case above gives a brief overview of the company and provides a summary of the current situation analysis relevant to the development and growth of Dunkin’ Donuts.
You are required to develop a marketing plan for Dunkin’ Donuts with an additional objective and strategy that will support the organisations plan to double its number of U.S. stores by 2020.

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