Prepare a marketing plan for your chosen clients is developed in this Part.
Introduction: Briefly explain target audiences and the IMC objective.
IMC strategy: briefly explain the proposed IMC strategy
Creative Strategy (Message appeals, execution style, format, content and source)
Media Planning & Schedule (media platform used and media scheduling)
Campaign Evaluation : briefly describe how would you measure the effectiveness of the campaign
IMC piece: choose one of creative strategy you recommend for your client and develop an actual communication piecefor it. It can be hand written or mocked up electronically. This piece will be assessed based on its appropriateness to reach the target audience, whether or not it support your creative strategy. You will not be assessed based on your drawing skills or technological skills. (put this piece as appendix).