Market Analysis about Apple in China
China’s information, communication, and technology (ICT) sector offer a diverse array of goods and services from domestic and foreign businesses. Millions of individuals in the nation use mobile phones and other devices, making the market quite alluring to global corporations. Apple Inc. is one of the nation’s top multinational corporations in the technology industry. Despite difficulties in the Chinese market, Apple Inc. is repositioning its strategic marketing plan to stay competitive and profitable.
Apple’s difficulties in China
One of the top technology companies in China is Apple. The company’s most significant difficulty in China is the escalating competition from less expensive domestically produced goods. Apple is renowned for its pricey products aimed at the high-end market. Customers in emerging economies, however, are more concerned with product costs than the value that expensive Apple brands claim to offer. As a result, people are more likely to choose affordable local companies than pricey, luxurious Apple products. This has led to the failure of some of the company’s brands, such as the iPhone 5c, in the Chinese market (Culpan, 2018). As a result, the corporation needs to help increase Chinese demand for its goods. Additionally, Apple’s ability to compete in the Chinese market needs to be improved by the culture of piracy.
Methods for Solving the Problems
To grow its market in China, Apple has been reinventing itself in the face of fierce competition from low-cost local brands. China Mobile Ltd. is one of the mobile carriers the company has been employing to connect with its clients, giving it access to a larger market. Apple has reached millions of customers thanks to its technique for marketing in the shaky market (Haslam, Tsitsianis, Andersson, & Yin, 2013). Additionally, the business assembles its products in nearby facilities, which enables it to sell them for less than it would if they were made in the US. Additionally, the business has been making things that are intended for the market. Note