External Research

External Research

Case is attached. The structure, mentioned in the instruction, is also attached. Make sure to follow the exact structure for paper!!!! Read the instructions below very CAREFULLY!

The following two links provide additional financial information about the focal company, Coca-Cola, including latest income statements and balance sheets, both up to the year end of 2021.



Mr. James Quincey, CEO of The Coca-Cola Company (Coke), and his executive team are aware of your skills in strategic analysis. They are asking you to help them assess the situation and to recommend a competitive strategy for the company for the next five years. Please prepare an OUTLINE report for them giving your assessment of the operational situation and your recommendations, considering both strategy formulation and implementation issues.

Within the case, possible issues, questions, opinions, and even courses of action may have been provided. You may choose to use them or not based on your own judgment; you do not even need to agree with them. Please remember that the creative thinking and unique thoughts shown in your strategic alternatives are key to developing an excellent case analysis report.

Keep in mind that your task is to conduct strategic analysis for the company following the provided guidelines, not to resolve a particular issue raised in the case (e.g., a particular debate or an innovation project proposed in the case), even though they might be highly relevant to your analysis.

The paper (excluding all exhibits and title pages) must be put on a maximum of three pages in single-space with 12-point Times New Roman font and one-inch (2.54cm) margins on all sides. No text beyond the three pages will be taken into consideration for the grading purpose. The body text of the paper should all be presented in bullet points format only, no paragraphs and lengthy sentences (e.g., over two lines) are accepted (subject to 5% penalty otherwise). The sub-points belonging to a major bullet point, if you use this format, can be put in a smaller 11- point font. Please use the same section headings such as “External Assessment” as given in the “Structure of Final Exam Case Analysis Report”; do NOT create other headings. Please keep an eye on spacing between lines (keeping everything single spaced), so you can save some space for text. The most important thing is to get it done right (nice and clear and concise), not to elaborate on your points too much.

External Research (I want you to include extra 5 external references and it should all flow in the paper – just don’t put them without any reason between paragraphs)

You are not required to conduct any further external research on the company and its industries. Be sure to provide references on a separate page for any search beyond the case and attach this page at the end of the paper. This page may contain only references and can be in addition to the text-pages and exhibits.

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