Business Plan

Executive Summary

The manufacture and marketing of homemade healthy fruit juices are outlined in the business strategy. The juices are created and marketed to offer a healthier alternative to the current soft drinks, which have been linked to obesity and diabetes. The new business will primarily achieve the following goals: identifying the target market to increase sales of the healthy fruit juices; identifying the market segment that is most likely to purchase the juices at the highest level of profitability; achieving 60% of the projected sales within the first year of operations; and using the most efficient promotional and advertising techniques to reach the most significant percentage of the target market. Middle-class Americans of all ages are the product’s target market. Thanks to the marketing plan, customers concerned about their health will have an option for soft drinks and carbonated beverages. The possibility of offering healthy eating options will give the company an advantage over rivals. The company is expected to achieve break-even by the end of the first year. According to cautious calculations based on the revenue from sales, the yearly revenue after three years of operation is anticipated to be $3,000 per year. Assuming the owner invests $1000 in the company by year three, a $2000 profit is expected. A brief cash flow cycle is anticipated. Because it is a family-based firm, the owner will run it alongside five sales agents, with the potential for more. Within two months, the business will be operational, with the opening of the store and the purchase of supplies and equipment included.




A concise summary

discovered a market for the sales of fruit juices.

Taking advantage of Americans’ increased awareness of their health.

American middle-class consumers of all ages are the target market (Chernev 13)

The product is homemade fruit juice that is healthful.

Sales and marketing tactics

The health advantages of the items serve as the foundation for competitiveness (Engle 8).

Analyzing finances

The owner will oversee operations and produce the juice. There will be five sales executives hired.

Within two months, the business will be put into operation.

Business Description

making homemade, nutritious fruit juices

and marketing the juice to the intended audience.

a good or service

homemade fruit juices instead of carbonated and other unhealthy soft beverages as a healthy substitute.

Market Research

Americans from all social classes and ages.

Americans must eat healthily.

Using traditional and social media to connect with many customers (Engle 31).

SWOT and strategic analysis




Planning and Execution

of family-run or sole proprietorship firm.

In two months, the company will launch after acquiring a location, supplies, and tools.

Team Management

The sole owner will run the family-run business.

To assist with the marketing and distribution of the fruit juices, the owner will recruit five sales executives.

Analyzing finances

To reach $3,000 in sales by the end of the third year.

$2000 is the predicted profit.

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