a.Critically reflect upon the value of e-marketing in relation to strategic marketing plans.
b.Evaluate the technological, legal, ethical, global and social networking aspects of the e-business marketing environment.
c.Critically review how the internet impacts consumer behaviour, and make judgements on how a hotel can use this information for marketing purposes.
d.Analyse online distribution and supply dynamics and identify opportunities and threats for hotel organisations.
e.Generate and justify e-marketing ideas, concepts and solutions, through case analysis.
You are to complete a report that will analyse the relationship between a hotel’s eMarketing initiatives and factors that relate to broader marketing and business strategies / models. In your report, provide a brief overview of your chosen hotel and the industry in general that it operates within. The following questions should be addressed in the body of the report:
i)Evaluate e-Marketing initiatives that would complement your choice of critical success factors?
ii)Analyse how your selection of eMarketing initiatives vary from one critical success factor to the next?
iii)Critique how might the wrong or ineffective eMarketing initiative(s) undermine your selection of critical success factors? For example, if one of your critical success factors was product quality would selecting an unsuitable eMarketing initiative lead to cost over-runs and impact customer purchasing requirements?