2023 Audi Q8 e-tron (facing away from the camera) and Q8 e-tron Sportback (facing the camera).

  • Audi has not announced pricing for the 2024 Q8 e-tron. It’s a successor to the 2023 e-tron (there is no Q8 with that name), which starts at $70,800, plus $1,195 for delivery. We expect that price to go up by a few thousand to account for promotions.
  • The name is new, but this is not an entirely new car. It’s an update of the 2023 e-tron, with a new name indicating it’s Audi’s flagship electric SUV.

Audi didn’t introduce an all-new electric car this week—it just updated an old one. But, along with updates, it’s getting a name change that makes it look like something we’ve never seen before.

The Audi Q8 e-tron 2023 is an updated version of the 2023 Audi e-tron. Audi says the name change is to help customers understand the car.

2024 Audi Q8 e-tron front quarter corner

Audi electric pioneer

The company’s spokesperson tells us that it will “communicate so simply, so precisely, and so straightforwardly to our customers, that it stands as prestigious as our top-tier electric SUV.” Sharing the name with the flagship Q8 SUV should make it clear that the Q8 e-tron is the electric top of Audi’s lineup.

This shows that the Q8 e-tron is supposed to handle the Tesla Model X, Mercedes-Benz EQS SUV, and other similar luxury crossovers.

It also serves as a wrapper for the Audi Q4 e-tron, a smaller, less expensive electric SUV.

2024 Audi Q8 e-tron Sportback from the front quarter corner

masked look

Like most crossovers from Audi, it comes in two forms: a traditional SUV, and the elegant coupe-like style that Audi calls “Sportback.” Both benefit from a sexy new face, with what Audi calls the “inverted grille” surrounded by a thicker bezel. On sporty S Line models, the frame is in body color. Other models get it in silver or matte black, which can almost look like a face mask. The grille uses automatic shutters to close at higher speeds to improve aerodynamics.

Thin light strip joins narrow daytime lights.

From the rear grille, little has changed. Audi says this is the first model to have the Audi name laser engraved into the B-pillar. The fact that this is noteworthy means that the silhouettes of the two cars are essentially unchanged.

2024 Audi Q8 e-tron in grey, Q8 e-tron Sportback in blue from rear quarter corner.

Same power, bigger range

Power output remains the same—a 355-hp model is capable of short bursts of 402 hp, or a 429-hp version can go up to 496 hp. Significantly more agile thanks to the revised progressive steering.” The new gear ratio in the steering system should mean lighter steering at lower speeds, addressing a problem we’ve never heard of.

The battery has remained the same shape as before, but Audi says it mustered more cells into the same space. That should help address our test driver’s biggest complaint about the 2023 e-tron — its relatively short range of 226 miles. But the EPA has yet to test the Q8 e-tron, so we don’t know how many miles a denser battery would add.

Interior of the 2024 Audi Q8 e-tron

Carbon neutral, sustainable materials

If you’re going to sit in the 2023 e-tron and 2024 Q8 e-tron, you’ll notice some differences inside. They’re mostly style updates—every interior color option now includes contrast-colored seating panels, and new walnut trim is available.

But Audi says it has significantly improved the cabin’s sustainability. Audi says the production car is now carbon-neutral (we’re not sure how much that includes carbon offsets for energy used). As a luxury car manufacturer, Audi avoids hard plastics. But in the inescapable few places, like seat buckle covers, are now being recycled.

Optionally, buyers can order some interior decoration in a material made from recycled water bottles.

The technology remains mostly the same, but the Remote Parking Assist feature appears. Allows the owner to remotely guide the Q8 e-tron to the parking lot using a smartphone.

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